Good Product Design is Effective

It works. Very, very well. That’s it.

We can pontificate all we want about what makes great design. But it really comes down to two principles.

1. It works.
2. Very, very well.

“It works” means it functions. No silly hitches. And it does the job it’s mean to do. It also means I can use it without difficulty.

“Very, very well” takes “it works” deeper. It means I’d rather do with it anytime. It is reliable. And it is super-smooth in its solving my problem or ambition.

Anything, not just apps, should be designed to be effective. Policies. Buildings. Strategy.

That’s good design.