No stroke of Genius

Photo by Alvaro Reyes on Unsplash

When Apple releases an iPhone, it has taken them several months, to years, of internal work to design it.

There’s always a version 1, 2, 3, and more. Not one genius version that shakes the world. This applies to anything, anywhere.

Even Albert Einstein, considered a great genius, took years writing the theory of relativity.

Thinking is hard work. Research takes time. Challenging your own work is uncomfortable. That’s why exceptional work is rare — people would rather not take the long, hard, uncomfortable road.

But those who choose to take that road create exceptional things.




Product Strategist . UX Designer . Writer

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Samuel Onyango

Samuel Onyango

Product Strategist . UX Designer . Writer

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