No stroke of Genius

Exceptional work rarely comes from a stroke of genius. It is most often a result of constant thinking, experimenting, and polishing.

Samuel Onyango
Jan 22, 2022
Photo by Alvaro Reyes on Unsplash

When Apple releases an iPhone, it has taken them several months, to years, of internal work to design it.

There’s always a version 1, 2, 3, and more. Not one genius version that shakes the world. This applies to anything, anywhere.

Even Albert Einstein, considered a great genius, took years writing the theory of relativity.

Thinking is hard work. Research takes time. Challenging your own work is uncomfortable. That’s why exceptional work is rare — people would rather not take the long, hard, uncomfortable road.

But those who choose to take that road create exceptional things.

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Samuel Onyango
Samuel Onyango

Written by Samuel Onyango

Global award-winning strategist. UX / product designer. Tech enthusiast. Strategy Director at Ogilvy in Africa

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