Samuel OnyangoWho is a Strategist?A strategist is a disciplined thinker who sees all angles, weighs possibilities and probabilities, assesses situations deeply, quickly and…3 min read·Mar 26, 2024----
Samuel OnyangoinSam’s UX + Strategy WallThe Three Tests of a Solid StrategyFact. Direction. Clarity.1 min read·Jan 11, 2024----
Samuel OnyangoinSam’s UX + Strategy WallHow Marketers and Innovators Can Use the Jobs to Be Done Theory to Make their Work More SuccessfulMarketers and innovators’ work can achieve more success when they look at customers not through arbitrary demographics but through the jobs…6 min read·Jan 8, 2024----
Samuel OnyangoThe good idea about bad ideasUsually, there are 5 kinds of bad ideas.1 min read·Dec 15, 2023----
Samuel OnyangoinThe Thinking InsideEver heard of the restaurant that gives free whiskey?Their waiting time is shit because they are understaffed. Their food isn’t the best in the area — and costs slightly more. The restaurant…3 min read·Dec 15, 2023----
Samuel OnyangoinThe Thinking InsideCreating the perfect TENSIONInspired by Billions Season 7, Episode 103 min read·Oct 14, 2023--1--1
Samuel OnyangoinBootcampApply “investment thinking” and you’ll find yourself doing more valuable work.Remember that everything you do spends time, energy, resources, social or professional capital.2 min read·May 9, 2023----
Samuel OnyangoinThe Thinking InsideThe Thinking InsideNerds get it. Enthusiasts get it. Fans get it.1 min read·May 8, 2023----
Samuel OnyangoThe UX-UI-Product Design Argument Doesn’t Matter.Find out your strength. Build the skill.2 min read·May 5, 2023----
Samuel OnyangoGood Product Design is EffectiveIt works. Very, very well. That’s it.1 min read·Nov 15, 2022----
